Gold has been used in this world since the beginning of mankind and is one of the worlds's most precious metals. Their are 4 characteristics to gold people should know about.

The Characteristics of Gold

Beauty - Gold can be further enhanced from its already natural look by mixing or alloyin it with other metals to giving it a spectrum of exquiste, subtle shades.

Purity - Gold can be found in rivers, seas and land in many parts of the earth. It is estimated that only about more than 100,000 tons of gold have been taken from the earth during all of recorded history.

Durability - Gold is known to be very durable, just take a look at some gold at your nearest museum, where gold endures beauty and permanence.

Workability - Gold can be melted, or shaped, to create all types of design. It can be alloyed with a number of metals to increase its strength and can be remelted and reused again to create new designs.


Caring for Your Gold Jewelry

Gold is durable and lasting, but it can easily get scratched or dented if not treated well.

Avoid Chlorine which is golds worst enemy. Repeated exposure to chlorine weakens the gold structure and eventually break.

When gold jewelry is not being worn keep wrapped in a soft cloth.

Clean jewelry with cleaning solution of sudsy lukewarm water, or bring to you local jeweler.

Dry and polish jewelry with chamois or soft cloth after cleaning and rinsing.

Keep gold jewelry free from dust, moisture, perspiration and makeup.

Always check and inspect your gold jewelry for weakness or damage and bring to a professional jeweler foe immediate repair. Your jeweler will be able to restore it for you.


Jewlers of America, INC