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Platinum has a rich and noble history. It was first used by the ancient Egyptians about 3,000 years ago. 800 years later, the Incas worked with platinum. The first platinum jewelry in Europe appeared around the year 1780, at the court of Louis XVI of France. Why Platinum? Platinum is among the finest, purest and rarest of precious metals. It has an understated elegance that appeals to both men and women. One of the strongest and most enduring of metals, it is also one of the heaviest. A piece of jewelry containing 90% pure platinum weighs 60% more than a 14-karat gold piece of similar size. Because it shows little wear, platinum is ideal for jewelry that's worn every day. It's also hypoallergenic and resists tarnish. Platinum has a high level of purity. In the US, platinum jewelry generally contain anywhere from 85 - 95% pure platinum. By comparison, 18-karat gold is 75% pure gold and 14-karat gold only 58% pure gold. Platinum is rare. To produce a single ounce of finished platinum, a total of 10 tons of ore must be mined. In comparison, only 3 tons of ore are required to produce one 1 ounce of gold. This rarity gives platinum is cachet. Platinum is lustrous. Platinum's rich, whiter luster complements diamonds and other precious gems, while its neutral color enhances a stone's brilliance and depth. Platinum is fashionable. Platinum jewelry appeals to many people today because of its subtle beauty and understated elegance. Many platinum jewelry designs are accented with 18-karat gold, creating a sophisticated, versatile and fashionable look. Whether you choose a ring, pin, bracelet, earrings, necklace, or bridal jewelry, you can find new and sophisticated platinum designs. Some are all platinum for a sophisticated look, but many feature 18-karat gold accents. As platinum's pure white luster, strength and durability are recognized and admired, bridal couples worldwide are rediscovering platinum as the metal of choice for engagement, wedding and anniversary jewelry. Jewelers of America, INC.
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